"Ashé" is a philosophical concept with origins in West Africa. It describes a universal energy of life that is found in all things and in every single living being. It provides the spiritual power to create everything and to drive change. In accordance to the Ashé Spirit, we make it possible to bring more variety and diversity into every child's room.
95% of children's dolls in the global toy market are white.
But does that reflect our world population? No! We want to show how diverse the world really is. The creativity of the entire Team of LITTLE ASHÉ from Germany to Ghana makes this change possible - playfully and with the help of our sustainable organic fabric dolls for girls and boys.
Osterbrook 3, Hamburg, Deutschland